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Revolutionizing Fan Experience Using Generative AI: SIC Unveils Chatbot Powered by Axrail.AI



In an electrifying press conference that took place on September 13, the Sepang International Circuit (SIC) left motorsport enthusiasts buzzing with excitement as they unveiled a groundbreaking addition to their upcoming events. The event marked a momentous occasion where the Chief Executive Office of SIC, Azhan Shafriman Hanif, announced the launch of a revolutionary chatbot powered by Axrail.AI. This technologically advanced chatbot is set to redefine the way fans experience races at the iconic circuit, and today, we bring you all the thrilling details.


A Chatbot Like No Other


The SIC has always been at the forefront of innovation in the motorsport world, and their latest venture is no exception. At the heart of this innovation lies a chatbot that utilizes cutting-edge generative AI, promising an unparalleled level of engagement and convenience for all race enthusiasts. Watch the video here.



1. FAQ - Your Questions, Instantly Answered!


Gone are the days of scouring through endless web pages for information. With the new SIC chatbot, you can ask any question, and it will provide you with instant, accurate answers. Whether you're curious about race schedules, ticket pricing, or trackside facilities, the chatbot has you covered.


2. Multilingual Capability - Breaking Language Barriers


SIC has a global fanbase, and they want to ensure that every fan can engage seamlessly. The chatbot boasts multilingual capabilities, allowing users to interact in their preferred language. This inclusivity enhances the overall user experience and fosters a sense of belonging among fans from diverse backgrounds.


3. Location Capability - Navigate the Circuit Like a Pro


Getting around a sprawling circuit can be a challenge, especially for first-time visitors. The chatbot's location capability provides precise, real-time location-based responses and guidance.


4. Order Food - Fuel Up Without Missing a Beat


Hunger pangs during an exhilarating race are inevitable. With the chatbot, you can browse a menu, add items to your cart, make payments, and generate a QR code. Once your order is ready, simply present the QR code to the food stall to collect your food at your convenience. Say goodbye to long queues and hello to uninterrupted race enjoyment.


5. Buy Merchandise - Take Home a Piece of the Action


SIC merchandise is a coveted souvenir for racing enthusiasts. Now, you can easily browse through the merchandise, add your favorite items to your cart, make secure payments, and collect your merchandise. It is shopping made simple, so you can focus on the race.


A New Era of Fan Engagement


The introduction of this state-of-the-art chatbot powered by Axrail.AI signals a new era of fan engagement at SIC. It's not just about convenience; it's about creating an immersive and unforgettable experience for all racegoers. We can't wait for fans to experience the convenience, speed, and personalization this chatbot brings to the circuit.


As the excitement builds for the upcoming race at SIC in November 2023, this chatbot is set to be a game-changer. It's not just about the races anymore; it's about the complete experience, from the moment you arrive at the circuit to the final checkered flag.




Join Us in November 2023


Mark your calendars and get ready for a motorsport extravaganza like no other. The SIC's upcoming race in November 2023 promises heart-pounding action, world-class racing, and now, an AI-powered chatbot that will enhance every moment of your visit.


Break free from the limitations of traditional chatbots and embrace the future of fan engagement. SIC and Axrail.AI are setting the pace for a new era in motorsport, and we invite you to be part of it.


Stay tuned for more updates as we get closer to the race day. It's going to be an unforgettable event, and the chatbot is just the beginning of what promises to be an epic journey into the future of motorsport entertainment.


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