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Evolution of Social Commerce (Social Media Platforms + E-Commerce Platforms)

Social commerce has been evolving rapidly over the past few years, and now social media platforms are becoming more integrated with e-commerce platforms. The integration of social media and e-commerce is enhancing the shopping experience for customers.

With the help of social media, businesses can directly reach out to their target customers. Social media platforms are equipped with data analytics tools that enable businesses to track customer behaviours, interests, and preferences. Hence, businesses can create targeted campaigns that cater to the specific needs of customers.

In 2020, 42% of people used social media to conduct product research before making a purchase. Allowing customers to purchase directly from the platforms they research on shortens the buying journey and subsequently drives sales. (according to the IFP)

And thus, there is more to data management. Find out more about what Axrail does to assist you in this which can save you tons of money, or headaches.


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