Role Overview​

We are seeking a highly analytical and detail-oriented Sales and Marketing Operations Specialist to optimize processes, manage tools, and support data-driven decision-making for sales and marketing teams. This role is critical in ensuring the smooth execution of campaigns, accurate tracking of sales performance, and alignment between sales and marketing strategies. The ideal candidate will have strong organizational skills, experience with CRM and marketing automation tools, and a passion for enabling teams to achieve their goals. Fresh graduates with relevant skills are encouraged to apply, while senior roles are available for candidates with 4+ years of experience.

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Key Responsibilities:​

1. Process Optimization and Enablement:

   • Streamline and optimize sales and marketing workflows to improve efficiency and effectiveness.

   • Ensure alignment between sales and marketing teams by implementing standardized processes and tools.

   • Develop and maintain playbooks, SOPs, and training materials to support team operations.

2. CRM and Tools Management:

   • Administer and manage CRM platforms (e.g., Salesforce, HubSpot), ensuring accurate data entry and reporting.

   • Oversee marketing automation tools (e.g., Marketo, Pardot) to track campaign performance and lead generation.

   • Provide technical support and training for tools to sales and marketing teams.

3. Data Analysis and Reporting:

   • Analyze sales and marketing data to provide actionable insights and recommendations.

   • Create and maintain dashboards to monitor KPIs, including lead conversion rates, pipeline performance, and campaign ROI.

   • Prepare regular reports for leadership to track performance and identify trends.

4. Lead Management:

   • Manage lead assignment and distribution processes to ensure timely follow-up by the sales team.

   • Monitor the quality of leads from marketing campaigns and collaborate on strategies to improve lead generation.

5. Collaboration and Alignment:

   • Act as a liaison between sales and marketing teams, ensuring seamless communication and collaboration.

   • Participate in sales and marketing meetings to share insights and updates on operational performance.

6. Campaign Support:

   • Support marketing teams in planning and executing campaigns by ensuring proper tracking and measurement.

   • Assist with segmentation, audience targeting, and personalization strategies to maximize campaign impact.

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Requirements:​

• Education: Bachelor’s degree in Business, Marketing, Analytics, or a related field. Equivalent practical experience will also be considered.

• Proficiency in CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot).

• Strong analytical skills with the ability to interpret data and provide actionable insights.

• Excellent organizational and project management skills.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

• Proficiency in Excel, Google Sheets, or other data analysis tools.

• Fresh graduates with a strong aptitude for data analysis and a passion for sales and marketing are encouraged to apply.

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Preferred Qualifications:

• Senior candidates (3+ years) should demonstrate experience in sales operations, marketing analytics, or similar roles.

• Familiarity with BI tools like Tableau, Power BI, or Google Data Studio is a strong plus.

• Knowledge of lead scoring, funnel optimization, and campaign tracking methodologies.

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Benefits:​

• Competitive salary and performance-based incentives.

• A culture that values ownership, excellence, passion, user-focus, and thinking big.

• Opportunity to work with cutting-edge cloud technologies and solutions.

• Collaborative and supportive team environment.

• Professional development and career advancement opportunities.