It's no secret that more consumers are shopping with their phones and tablets. From clothes to groceries to furniture, and even food ordering, you can find almost anything online these days—and a growing number of people are buying what they need instantly from their mobile devices.
But have you ever stopped to consider this shift's impact on consumer engagement? Or the potential advantages for brands who genuinely embrace mobile commerce?
If you've ever caught yourself scrolling through Amazon for the latest bargain or added a couple of items to your cart while catching up on your favourite TV show, then you're part of an ever-growing demographic: consumers engaging in mobile commerce.
Why is mobile shopping so popular? It's all about convenience and accessibility. In 2023, more and more people are turning to their phones and tablets to make purchases—mostly because it's quick and easy. With just a few taps, you can go from browsing products to completing your purchase, all without leaving the comfort of your couch.
But improved accessibility isn't the only factor driving this transition. People are also taking advantage of the personalised experience that mobile shopping provides. From tailored product recommendations to contextual notifications on discounts, sales and promotions, apps have become sophisticated enough to create tailored experiences catered directly to each consumer's preferences.
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